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Business Subject Guide: Get started

Types of business research

Business research differs based on its goal; a researcher uses:

Company Research to find information about a specific company, such as its financial and operational records

Industry Research to find information about a particular industry, such as the companies in an industry and their competitors

Market Research to find information about consumers, such as demographic and statistical information

Watch the video at right for an explanation of business research basics, and don't forget, you can contact librarians for help!

Business research basics

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